Search Engine Optimisation
Our approach to ecommerce SEO
Before we begin optimising your store, we must firstly gauge the opportunity Search Engine Optimisation poses and align our approach with your overriding goals. Our SEO Specialists will perform keyword research, competitor analysis, and more. They’ll then work with our Digital Strategists to create a bespoke plan for your brand and forecast future growth.
Prior to creating content, we’ll ensure your store has the foundations in place to perform Search Engine Optimisation. Our SEO Specialists will undertake a thorough audit of your website to ensure it loads quickly for users, can be easily crawled by search engines, has been well structured, and more. They’ll then implement fixes where possible or will work with your own developers.
With the foundations in place, we can begin creating high quality and fully optimised content for your store. Our SEO Specialists will carry out consumer and competitor research as well as ensure they understand every aspect of your products. They’ll then work with our Copywriters to produce engaging and rich content that coincides with your brand’s tone of voice.
Whilst we’re creating content, we’ll also be obtaining links to your store from authoritative and relevant spots on the web. Our SEO Specialists will utilise simple techniques such as link reclamation as well as more involved approaches such as digital PR. They’ll react to news stories that are relevant to your brand whilst also building captivating campaigns the media will love.