Pay Per Click Advertising
A taste of our approach to PPC
Ahead of launching your advertising campaigns, we must firstly gauge the role both Google Ads, Bing Ads etc could play in achieving your overriding goals. Our PPC Specialists will undertake keyword research, feasibility analysis, and more. They’ll then work with our Digital Strategists to build a tailored plan for your brand and forecast future growth.
Having established the opportunity presented by Pay Per Click Advertising, we will begin building up a detailed understanding of your audience. Our team will work with your team to identify the aspirations, motivations and worries of prospective customers. Throughout they’ll also gain a clear understanding of your brand.
Once we’ve got a clear profile of your audience, we’ll begin creating your Pay Per Click Advertising campaigns. Our PPC Specialists will create truly engaging ads, build highly converting landing pages, implement strategic bidding, and more. During this stage they will ensure every aspect of your campaigns reflect the audience profiles and align with your brand’s tone.
Following the launch of your advertising campaigns, we’ll mitigate waste and maximise performance through ongoing optimisation. Our team will eliminate any low-quality clicks, identify holes in the user journey, tweak bidding for maximum efficiency, and more. When carrying out this optimisation, they will utilise years of experience as well as advance machine learning.